The Google Insider

Adding to its lineup of innovations and acquisitions, Google is eyeing personal GPS-based radio advertising using via the Adwords program. From the Micro Markets Blog:

Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.

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Not only is Google pushing for print ads and online ads, they are now going to be making a push for Radio advertising through the recently acquired company dMark. This company specifically targets automatic-connection with Radio stations and their advertising. With this new company under their belt, Google will not have a limitless horizon for advertising and connecting with their advertisers. The price is said to most likely top $1.2 billion, which is a nice chunk of change to Google after recently buying out part of AOL. This is not a one-time payment, but they are paying somewhere around $100 million cash and then over the next three years they will pay off the finally remaining $1.14 billion.

Google says it plans on integrating the new radio advertising platform into the already made AdWords application platform and have them work side by side. This newly acquired platform for advertising will make their company even more profitable with the expanded platforms of marketing available to their advertisers and new publisher network.

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