December 19, 2005
AOL Coaxes Google to Try Busier Ads
AOL and Google recently announced that they were going to stay partners. Google is going to provide AOL a sum cash of $1 billion and Google will take home 5% of AOL. In turn, AOL will stay with Google as their powered search company and advertiser. Google was fighting Microsoft on this bid to see who would win the position. Google came out on top. Google is extending the deal with AOL from when they first started in 2002 with AOL as the search and advertising provider.
Even on top of all this, now that Google is staying with AOL, AOL is making a bigger push to have busier ads. They are going to be looking for ads with flash, ads with more logos, ads with a busier look to them and make them more attractive.
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