July 12, 2006
Google to Crack Down on “Click Arbitrage”
Google plans to crack down on AdWords clients who use low quality landing pages for their websites. Particularly those people who’ve set up “Adsense-only” pages that attract clicks from various keyword searches. The click arbitrage problem begins with advertisers who purchase keywords at the minimum bid price using Google AdWords.
Users who click that ad end up on an AdSense page which is usually filled with AdSense or other contextual advertising that pays the advertiser a higher cost per click than the advertiser paid for the keyword in the AdWord ad in the first place.