June 17, 2006
Adwords for Radio
Adding to its lineup of innovations and acquisitions, Google is eyeing personal GPS-based radio advertising using via the Adwords program. From the Micro Markets Blog:
Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.