The Google Insider

Google Inc. is now advertising with text ads in the Chicago Sun-Times. We had all heard of recent developments of this possibility of the partnership between these two companies and now we are seeing it in action. ChicagoBusiness.com gave feedback and insight to what was happening with the business deal.

Google is best-known as an Internet search engine, of course, but nearly all of its revenue comes from ads. Through the first three quarters of 2005, the California-based company posted $4.2 billion in advertising revenue, up 96% from the year-earlier period. Most ads on Google’s site are keyed to its users’ search terms.

With this in place, Google is able to expand beyond the internet through their ad service and provide ads to newspapers now along side of many AdSense publishers’ websites. This kind of advertising will expand the Google AdWords program to something that it has never been before. Google AdWords can now be considered a major advertising market network because of the close connections it has to both written and published work; newspapers and online content.

A Google spokesman declines to comment on Google’s satisfaction with the test; the ads debuted on Dec. 9, and only 15 boxes have run so far. “This limited test is part of Google’s continuing effort to develop new ways to provide effective and useful advertising to advertisers, publishers and users,” the Google spokesman says.

Considering what has been said so far, or rather what hasn’t been said, it’s really a toss-up still to see which direction Google goes with these results and if they pursue it even further after this ‘test’ goes.