The Google Insider

Yesterday, Google released the new Onsite Advertiser Sign-Up (OASU) program. This program is to take the initiative and let webmasters refer people to the AdSense and AdWords programs, sign up (normally for AdWords in this case), and place bids for that specific site. We have seen this used in many other PPC applications already that are currently in place by BlogAds and AdBrite. Google finally decided to take the step and become part of that process so they could more easily have advertisers bidding on specific sites.

Other articles are currently being written about this same topic, but everyone seems to have the same idea about it. I see it as a good thing because now publishers can have more control over their advertisers. I still hope, that one day, Google AdSense will let you control which ads are displayed on each site, 100%. Right now, there is very little control over what ads are displayed. The only limitation that are in place right now is the URL Filter, which only lets you get rid of specific advertisers. It will be very interesting to see where this new aspect of the program will take AdSense.

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Early last month in October, I attended an online event called eComXpo. The event was a Virtual Tradeshow for eCommerce Marketers. Since I am deeply involved with affiliate marketing and other such industries, I was invited to the online event by ValueClick Media. I was able to make a lot of new contacts through the event and I was able to visit many booths while at the event. Many companies were there simply trying to get their name out there and gain clientele through the event to help their company. There were companies ranging from ValueClick Media, to Commission Junction, to Linkshare, to Mamma, to Google AdWords and AdSense, to an almost endless list of companies in the industry. It was really good to see all the companies out there to choose from.

While visiting each booth, most would have a contest you could enter and the information you used to sign up would be given to the company. This was their way of getting your contact information and being able to send you information. While visiting the Google AdWords booth, I decided to sign up for their contest. A couple days ago, nearly one month after the event, I received an e-mail stating that I have $100 free towards any usage of my AdWords account. I currently am not using AdWords, but will be in the near future. Fortunately it does not expire until July 2006, so it will come in very handy.

I highly recommend that if anyone gets the chance to attend the eComXpo event online next year, to do so. It is a very good event and very informative. You may even win some prizes out of it. I was invited by ValueClick Media, being one of their publishers. So if you’re interested in attending the conference next year, make sure to be a publisher of one of the companies and they will most likely invite you to attend the event for free. Some of the companies that may invite you would be ValueClick Media, Linkshare, Commission Junction, or Google AdWords. Keep an eye out next around October for the event. The next planned event to take place by eComXpo is April 4-6, 2006.

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Currently Undergoing Maintenance

Google Analytics reporting is currently undergoing maintenance and will be available shortly. Your site traffic is being logged and you will be able to see the data after system maintenance has concluded.

Google Analytics are under going some maintenance checks. It seems that the overwhelming number of users that signed up within the first 24-72 hours exceeded their expectations a little bit. We all hope that they will resume service soon so we can get back to analyzing our data. We also hope that Google will start updating the statistics more often so we can see closer to real-time statistics. I personally look forward to the day that it becomes real-time. I’m not sure how plausible this is, but I do hope they achieve it.

AdWords is temporarily down due to system maintenance until approximately 1am PST [?] on November 19. Please note that your campaigns are running normally during this short downtime. We apologize for any inconvenience.

It appears that Google AdWords is also down, but it seems that the AdWords maintenance downtime is scheduled and has a time of when it will be back online. Again, we will just have to wait.

Update: As of tonight (11/18/2005), Google Analytics are back online. AdWords should resume as scheduled.

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It has been rumored that Google is looking to buy Riya.com, an online photo sharing site. The numbers that are being talked about is a $40 million deal between the two companies. With the purchase of this online photo community, it would put Google right back up into the running for the latest innovations and products.

Back in October…

At 7:12pm PST on Oct 28 build # 1062 was pushed to the production system. This is the alpha build for Riya. So why haven’t you got your invites? I wanted to let the team rest over the weekend so once we launch we can be there to react. Everyone is just exhausted and there are always issues once you launch. The team deserves a weekend off (after months of working most weekends). I know you all really want to use this product and all week it’s been kind of a tease…;-), but I hope you can understand my decision. The first folks to sign up (many of whom sent in their requests almost 2 months ago) will be the first to get the invites. If the system holds up we will keep letting more in.

Thank you all for your patience and support (in your blogs about us) it has truly sustained us.
http://munjal.typepad.com

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Google announced this morning that they would not be sharing WiFi outside of their headquarters in Mountain View, CA. Google also reported that this is an enhancement to their network so none of their employees can ever stop working. This isn’t a push to keep them from living a life, but it’s a push for efficiency and productivity. Google has a large network and they wanted to extend it to the community of Mountain View.

Google is not only releasing this WiFi ‘GoogleNet’, but they have also been secretly buying ‘dark’ or ‘unused’ fibre-optics to help build their network even larger. Through unconfirmed sources, Google has been planning to build the nation’s largest broadband network to release to the public to compete with ISPs such as AOL, Adelphia, and Verizon. Google has brought every standard of technology up to a new level through their innovations and new ideas. It’s always exciting to see what Google will do next.

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Back in March 2005, Google acquired a company called Urchin, which is a Web Analytics company. The service was being offered at the same price. Recently Google released a similar application for their AdWords clients to help better their understanding of their traffic. It has not been released yet about whether or not they will release these free analytics to the public outside of AdWords advertisers, but we will hear soon hopefully about what they are going to do regarding this.

The analytics package looks very good and makes me want to sign up for AdWords. I had thought about already for the future, but this may speed up the process for me.

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