The Google Insider

You heard right. It seems that unusual species names aren’t limited to scientists’ favorite rock stars or Star Wars figures - now Internet search engines are in the game. Entomologist Brian Fisher named a new species of ant, Proceratium google, in honor of the mapping program Google Earth. Fisher, who chairs the entomology department at the California Academy of Sciences, was impressed with the support he got from the Google Earth team when he was integrating the online warehouse of ant data, AntWeb, with the search functions of Google Earth. Now scientists can plot ant habitats in three dimensions or search for ant species by location. For the record, P. google lives in Madagascar and feasts exclusively on spider eggs. Get more ant facts at antweb.org.

Courtesy California Academy of Sciences

Not much else can be said. Google is becoming more and more global every day. When you think they have reached their limit of getting across to people and customers, they go ahead and do it again. Not specifically Google themselves doing the job this time, but Google’s name is mentioned and written down in the history books once again. Google seems to be writing history day in and day out. Every moment I get a chance to read up in the news, Google appears somewhere on the page without a doubt. In my experience, I haven’t seen a company with this much publicity for quite some time.

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