AOL Decision: Microsoft or Google

According to reports, Time Warner’s board of directors is hunkering down Thursday for discussions on the future of AOL, and is expected to choose between partnering with Microsoft’s MSN division or Google. However, a final decision is not expected for a few weeks, says the Financial Times.

AOL currently utilizes Google for its Web search service, bringing a moderate percentage of revenue to the world’s biggest search engine. But MSN has reportedly come to the table trying to unseat Google in order to grow its own share of the search market, which it has struggled to do organically.

Google is in the running next to Microsoft for selection of future corporate needs from AOL. As quoted, Google is currently being utilized for the web search that powers AOL.com, but AOL may look at Microsoft’s MSN division as a supplier of media for the future needs of AOL. If AOL were to choose Microsoft over Google, it would probably mean that AOL Search would move away from Google and move to MSN Search instead. While Google remains a very strong partner of AOL, Google dismisses any thoughts of being pushed away right now and AOL/Time Warner are not available for commenting right now. Expect a decision regarding this case within the next few weeks.

BetaNews.com

Comments

  1. December 7th, 2005 | 7:31 am

    […] Speculations have been made and things have been said. Google stock was able to show off it’s stuff at a peak performance of $431.24, but maybe this was just a bit too high for the public to actually want. It’s likely the stock went so high people started to doubt it’s actual worth and value. But just to make matters worse, MSN has plans to take over Google’s operations as AOL’s primary search and media provider. This would leave Google in the dark and lose a lot of business from AOL search from the tens of millions of AOL users. This talk between MSN and AOL is not new, but something that was brewing and now can be confirmed that it will most likely happen. This change of media providers for AOL will directly effect the value of Google’s stock and will most likely boost MSN’s stock in the process. There is still a chance that AOL will continue it’s service with Google and make it even stronger at the expense of Microsoft, but analysts still expect there to be a change somewhere. AOL plans on making the change before the end of the year, so expect an update within 3 weeks. Tags: Corporation, Search Posted by Jonathan Dingman […]

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