The Google Insider

Yesterday, Google released the new Onsite Advertiser Sign-Up (OASU) program. This program is to take the initiative and let webmasters refer people to the AdSense and AdWords programs, sign up (normally for AdWords in this case), and place bids for that specific site. We have seen this used in many other PPC applications already that are currently in place by BlogAds and AdBrite. Google finally decided to take the step and become part of that process so they could more easily have advertisers bidding on specific sites.

Other articles are currently being written about this same topic, but everyone seems to have the same idea about it. I see it as a good thing because now publishers can have more control over their advertisers. I still hope, that one day, Google AdSense will let you control which ads are displayed on each site, 100%. Right now, there is very little control over what ads are displayed. The only limitation that are in place right now is the URL Filter, which only lets you get rid of specific advertisers. It will be very interesting to see where this new aspect of the program will take AdSense.

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